Second workshop for tourism professionals on “New marketing technologies to promote tourist routes in the Municipality of Novaci” was held within the project “Living History, Living Nature 2″. Experts trained and debated with twenty tourist professionals, representatives of travel agencies and guides for modern methods and techniques to promote the rich cultural, natural and historical heritage which the municipality abounds in.
“This is a continuation of the European cross-border project, which we have been working on for several years with the Municipality of Almopia, Greece. Today’s workshop is a second workshop of this type which we organize in order to use all possible available marketing techniques to promote the rich cultural heritage which the Municipality of Novaci abounds in and thus to develop the alternative tourism. – said Lazar Kotevski, of the Municipality of Novaci.
The agenda of the workshop offered a lot of opportunities and ways of thinking to put active rural tourism in function of local economic development of the region. The proposed sightseeing tours that included several locations in the municipality were developed through practice.
“The active tourism was presented as the fastest growing branch worldwide. The tourist potentials and resources of the Municipality of Novaci, the natural, historical and combined path were also presented, as well as the following activities which shall be carried out by the local government within this project.” – said Gorki Balojani, an expert.
The workshop ended with the presentation of ways of networking as a modern marketing strategy to promote the tourist offer, WBGN as a global platform for networking and presentation of the tourist offer with modern technologies. Participants were motivated to make suggestions for the implementation of the tourist paths in the area of the Municipality of Novaci in their offers. They discussed ways of raising the standards of tourism services and infrastructure, expanding the offer with additional activities and attractions, incorporating the paths in specific tourist programs and ways of promotion, marketing strategy and networking and cooperation of the involved stakeholders.